Sioux Falls resident starts business selling gluten-free baking mixes

Dolly Parton has cooked up some new baking mixes with Duncan Hines.

The mixes, hitting stores later this month, are for buttermilk biscuits, cornbread, and two flavors of brownies inspired by the legendary entertainer’s family recipes.

These new baking products build on Parton’s cake mixes and frostings brought to market last year by Duncan Hines.

“I knew Duncan Hines and I were bringing something special to the baking aisle when we launched our partnership last year, and I’ve been thrilled by the response,” Parton said in a statement.

A music legend, Parton is a member of not only the Country Music Hall of Fame but also the Rock & Roll Hall of Fame, into which she was inducted in November 2022. She is also a megastar in the world of food.

What baking mixes does Dolly Parton have?

Dolly Parton’s Buttermilk Biscuit Mix and her Sweet Cornbread & Muffin Mix will cost $3.29. The Fabulously Fudgy Brownie Mix and Caramel Turtle Brownie Mix will cost $3.49.

These new baking mixes will begin becoming available in grocery stores and mass retailers later this month.

“I’m really excited to launch more baking mixes steeped in my Southern roots, like cornbread and biscuits,” Parton said. “I think folks are really going to like them and hope they’ll bake up some special memories with family and friends.”

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Also available: A limited-edition Dolly Parton’s Baking Collection ($40) with the mixes, a collectible “What Would Dolly Do?” tea towel, spatula and recipe cards. Members of the online Duncan Hines baking community can also get early presale access beginning Feb. 1. Individuals can join on the Duncan Hines website.

Already in the market:

  • Dolly Parton’s Southern Style Coconut Flavored Cake Mix.
  • Dolly Parton’s Southern Style Banana Flavored Cake Mix.
  • Dolly Parton’s Creamy Buttercream Frosting.
  • Dolly Parton’s Chocolate Buttercream Frosting.

What about Dolly’s other food projects?

In 2006, she penned a cookbook titled “Dolly’s Dixie Fixin’s: Love, Laughter, and Lots of Good Food,” with more than 100 recipes inspired by her childhood, Dollywood and her travels.

Also available: a 26-set cookie baking set, sugar cookie mix kit, oven mitt and potholder set, and Advent calendar with Williams Sonoma.

What else has Dolly Parton been up to?

She’s working on a rock ‘n’ roll album, and back in November Parton got a $100 million donation to devote to charities of her choice from Amazon founder and billionaire Jeff Bezos’ Courage and Civility Award.

Parton is also known for her philanthropic work. In 2020, Parton donated $1 million toward the creation of Moderna’s COVID-19 vaccine.

Prior to that, her My People Fund provided about $9 million in 2016 and 2017 to those who lost homes to fire in Pigeon Forge and Gatlinburg, Tennessee. Since she launched the Imagination Library to boost children’s literacy in 1995, the initiative has gifted more than 197 million free books to children.

Parton, who turns 77 on Thursday, will be celebrated with two shows at the Ryman Auditorium in Nashville on Saturday. She won’t be in attendance on Saturday, but those who visit the Ryman on Thursday can get free birthday cupcakes baked using Duncan Hines Dolly Parton’s Favorite Southern-Style Cake Mix (while supplies last).

New York, US, Feb. 27, 2023 (GLOBE NEWSWIRE) — Baking Mixes Market Overview:

According to a Comprehensive Research Report by Market Research Future (MRFR), Baking Mixes Market Information By Product Type, Category, End Use, Distribution Channel, And Region – Forecast till 2027″; the market will reach USD 2,890.7 million by 2027 at a 4.23% CAGR.

Large food corporations working to create new baking mix lines have R&D infrastructure. This comprises baking mixes that adhere to dietary restrictions, younger consumers’ eating preferences, have less sugar, are dairy-free, and do not contain any rising agents. Packaged bakery premixes offer convenience to consumers, restaurants, and even large-scale bakeries. They not only reduce preparation time but also take the bother out of choosing ingredients. They also enable the quick preparation of reliable products. Due to increased customer preference for gluten-free bakery goods such as pieces of bread, cakes, muffins, and pastries due to increased health consciousness, the global market for baking mixes has increased. Additionally, it is anticipated that there will be a variety of alternatives on the market, including items with minimal calories, no cholesterol, and no added fat.

Market Competitive Landscape:

The illustrious contenders in the baking mixes market are:

  • Associated British Foods plc (UK),
  • Hain Celestial (US),
  • Chelsea Milling Company (US),
  • Keto and Company (US),
  • Continental Mills, Inc. (US),
  • Mondelēz International, Inc. (US),
  • Bob’s Red Mill Natural Foods, Inc. (US),
  • General Mills Inc. (US),
  • Conagra Brands, Inc. (US),
  • Dawn Food Products, Inc. (US)

Browse In-depth Market Research Report (110 Pages) on Baking Mixes:

Market U.S.P. Covered:

Some key reasons propelling the global market for bakery mixes include the expanding food and beverage sector and the increased demand for bakery goods. The availability of baking mixes further boosts the business with an emphasis on nutrition and high-quality goods. Additionally, customers can purchase more baking and mixing products thanks to the rising per capita income. The worldwide bakery mix market is impacted by macroeconomic variables such as rising per capita income, globalization, and an increasing population. Other significant trends in the market for bakery mixes worldwide include the shift in eating patterns and the growing demand for organic and natural bakery products. The bakery mixes industry is expected to rise due to increased research and development into more nutrient-dense bakery mixes and new flavors and tastes.

Through the coming years, there will be a rise in demand for baking mixes due to technological advancement in processing methods and new approaches. Some of the main elements fueling interest in baking mixes amongst people of different age groups include their ease of use and storage. However, the market expansion for baking mixes may be hampered by the government’s tight standards for the quality of materials used in the production of bakery goods and consumers’ preference for cereals above baked goods. Nevertheless, it is anticipated that the shifting consumer lifestyles and preference for baking mix goods would present opportunities for manufacturers on the global market. Baking mixes are offered for a variety of baked foods, including cakes, biscuits, muffins, and bread. Baking mixes can be purchased in powder form and come with mixing and baking instructions on the box. Other reasons for the rising demand for baking mixes include the popularity of home baking and amateur cooks’ desire to experiment with baked goods. Baking mixes are simple to make and don’t require additional ingredients.

The market for bread mixes offers a wide range of end uses, but many barriers could limit its expansion. The availability of more affordable substitutes, such as a preference for handcrafted recipes over ready-made mixes, could restrain the market expansion for bakery mixes.

COVID 19 Analysis

The market for baking mixes has recently experienced significant expansion, and it is anticipated that this trend will persist in the foreseeable future. People throughout the world have heavily embraced home baking for the fun of it amid COVID-19 and government-ordered nationwide lockdowns. Thanks to the accessibility to ready-to-use baking mixes, baking cakes, cookies, and muffins has become common in households.

By distribution channel, the market includes store-based and non-store based. By product type, the market includes cookie & biscuit mixes, cake, pastry & muffin mixes, and bread mixes. By category, the market includes conventional and gluten-free. By end use, the market includes retail consumers and food service.

In the market for baking mixes, Europe holds a sizable stake. Widespread home baking habits boost the region’s market for baking mixes among working people, particularly their usage of baking mixes. The country’s growing consumer embrace of a healthy lifestyle and the existence of a reputable food and beverage industry are likely to drive market expansion. Additionally, customers are genuinely interested in bread and buns as breakfast foods, which will keep driving market sales. Independently living elderly people in the area keep themselves busy at home by engaging in activities like baking and cooking. Baking mixes are simple to use and produce nearly flawless results quickly.

The market for bakery mixes in North America is expected to dominate the industry soon because of the region’s greater supply of organic and natural foods and beverages. Due to the always-expanding demand for bakery items, including bread, rolls, pastries, and other baked goods, the market for bakery mixes is expected to rise strongly during the next ten years. Asia Pacific is becoming a major region in the baking mix market. The baking mixes business is gaining from the quick increase in demand for simple-to-prepare foods brought on by changing lifestyles. After a stressful workweek, individuals and couples frequently spend much time in the kitchen on the weekends.

Discover more research Reports on Food, Beverages & Nutrition Industry, by Market Research Future:

About Market Research Future:

CHICAGO — Duncan Hines, a subsidiary of Conagra Brands, Inc., is expanding its partnership with Grammy Award-winning artist Dolly Parton through her licensing partner IMG. The company is adding four new baking mixes to the noted musician’s current portfolio with Duncan Hines, including a cornbread mix, biscuit mix, caramel turtle brownie mix and fudgy brownie mix.

Introduced last year, Ms. Parton’s baking mix line debuted with Southern-style coconut flavored cake mix, Southern-style banana flavored cake mix, creamy buttercream frosting and chocolate buttercream frosting.

“With Dolly’s partnership and incredible star power behind us, Duncan Hines and IMG launched one of the most successful new innovations in baking in 2022,” said Audrey Ingersoll, vice president of Sweet Treats at Conagra Brands. “We could not be more excited to continue to evolve this important partnership with the launch of four more baking mixes.”

The new products will be available nationwide beginning in January, at the suggested retail price of $3.49 for the brownie mixes and $3.29 for the biscuit and cornbread mixes. Starting in February, the new mixes will be available for a limited time as part of Dolly Parton’s Baking Collection box. The $40 collection includes the four new varieties, a themed tea towel, a themed spatula and collectible recipe cards featuring variations of the mixes.

“I knew Duncan Hines and I were bringing something special to the baking aisle when we launched our partnership last year, and I’ve been thrilled by the response,” Ms. Parton said. “I’m really excited to launch more baking mixes steeped in my Southern roots, like cornbread and biscuits. I think folks are really going to like them and hope they’ll bake up some special memories with family and friends.”


2 cups Original Bisquick™ Baking Mix

1 cup milk

2 tablespoons vegetable oil

1. Stir ingredients until blended. PANCAKE STEPS makes 14 pancakes

2. Pour slightly less than 1/4 cupfuls onto hot greased griddle.

3. Cook until edges are dry; about 1 minute 30 seconds. Turn; cook 1 minute 30 seconds or until golden.

WAFFLE STEPS makes 8 (4-inch) waffles

2.Pour onto center of hot greased waffle maker; close lid.

3.Bake about 5 min or until steaming stops. Carefully remove waffle.

For thinner pancakes, increase milk to 1 1/3 cups.

High Altitude (3500-6500 ft): No change.

The Ultimate Pancake

3 tablespoons sugar

2 teaspoons baking powder

1 teaspoon vanilla extract

CLASSIC BISCUITS makes 8 biscuits

2/3 cup milk

1 tablespoon vegetable oil

1. Heat oven to 450°F. Stir ingredients until soft dough forms.

2. Drop dough by spoonfuls onto ungreased cookie sheet.

3. Bake 11 to 13 minutes or until golden brown.

High Altitude (3500-6500 ft): No change.

2 cups Original Bisquick Baking Mix

1. Drop by spoonfuls onto boiling stew or soup.

2. Reduce heat; cook uncovered 10 min.

3. Cover; cook 10 min longer.

Anyone looking for a good gluten-free cake mix can look no further, said Jennifer Johnson, the creator of Gluten Free Please, LLC.

Johnson makes gluten- and nut-free baking mixes, ranging from chocolate cake to Irish soda bread, and sells them for people to use. Several of the mixes are also free of other ingredients like milk and sugar.

“For people like me that get very sick, avoiding those things is so important,” Johnson said. “And I still think everyone should be able to enjoy the foods they love.”

More:Sinless Sweets gluten-free, vegan bakery/bistro opening September 8 in Sioux Falls

Health issues, positive feedback create inspiration for business

Johnson started having digestive issues in 2005 and went gluten free after a doctor recommendation, but it didn’t solve all her problems. After years of misdiagnoses, she was finally diagnosed with lymphocytic colitis and IBS in 2017, and had to assume a low FODMAP diet along with being gluten free.

“I knew then I needed to figure out what to do, because I love baking,” Johnson said.

But store-bought mixes weren’t cutting it.

“Having to find gluten-free things is very limiting, especially back in 2005,” she said. “But even now, there’s still a lot of things in stores that have nuts or soy or dairy.”

She started developing her own base mixes instead and had been using them to bake goods for years. It was really after using her chocolate cake mix for work events that people started asking her for the recipe.

“They would say, ‘This is so good. You need to give us the recipe,’ and ‘You should make this again.’ And these people were not gluten-free, so the fact that they loved it meant a lot,” Johnson said.

Starting a business with help from other South Dakota chefs, bakers

Then a year ago, she discovered the South Dakota FAST Launch program, which is a program designed to assist entrepreneurs and small businesses with starting and expanding their business.

Her new dream started to become a reality when Johnson approached Chef Ellen Doerr in Sioux Falls and asked if she would be interested in letting her sell the mixes at the store. Chef Ellen said yes.

After that, Johnson knew she would need more space to create her mixes. That’s where April Smith from Heart of the City Bakery came in.

Her industrial kitchen, which is also gluten- and allergen-free, was the perfect space for Johnson to create her mixes on a large scale without having to worry about cross-contamination.

More:Maribella Ristorante opening in downtown Sioux Falls in early November

“Both these girls have been amazing as far as supporting my little adventure goes,” Johnson said. “I couldn’t do this without them.”

New mixes and where to find Gluten Free Please

Gluten Free Please currently offers 12 different mixes including banana bread cake, biscuits, blueberry muffins,donuts, cookies and pancakes and waffles. There is also a sugar-free cornbread mix that can be used in cornbread stuffing – the perfect item for Thanksgiving, she said.

Each of the mixes comes with a recipe on the back as well as a add-in recommendations for an extra twist.

“It’s been a wonderful experience and a lot of fun,” she said. “I’ve learned a lot in the process, and I’m still learning.”

Part of that learning was creating accurate nutritional labels and getting certified with the FDA, which are important parts of her business process, Johnson said. She also has a new egg-free pie crust mix in the works and plans to come up with other mixes in the future.

Customers can purchase mixes at Chef Ellen at 2210 W. 69th Street and at Harvey Family Chiropractic and Wellness at 3220 W. 57th Street.

“I was to just visit with people and see what they like, what they don’t like and learn what I can do better to help,” she said.

Johnson will also sell her mixes at the 605 Made Holiday Market on December 3.

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